If you are planning on an event, you need to know exactly how to make your branded event become an experience to remember to the attendees. A branded event is where the brand creates emotional connection with the customer and provide broader halo to the brand. As we mentioned emotional, obviously we want it to be something that gave a deep impression to the attendees when their back home. It is important to know exactly how to make the branded event activation become an unforgettable experience for our customer.
It is an experience which is familiar to share, when we are attending an event, product industry shows or conferences, we are handed a knickknack with logo by a beautiful ambassador with logo all-of the brand that open booth there. The problem is only one thing, the event knickknack that they gave us is totally underwhelming, merely an ugly, cheap and completely useless thing to us.
Create a branded event activation you need more than just a simple thing for the attendees to be brought home. That simple thing that being handled on the event is the representation of the message that want to rely to the customer. Considered it wisely, to match with all the concept and the theme of the event. Basic rule is to stay away from the thinks to give the attendees the things you got from events more than a year ago.
Not everything should be branded, but do not cheap out. If you can afford, a gesture handed on a branded gear would be something memorable for the attendees. They would associate generosity with your brand, and you could expect more how far the thinks of it would bring your brand be. The key is to hand out something memorable, cool, unique, memorabilia, and PouchNation would able to give you the solutions!